November 6, 2012 was Election Day in the United States. It was the day in which the incumbent candidate, Barack Obama, was elected president of the United States for a second term, defeating Republican candidate Mitt Romney. Although the US domestic economy, together with the country's worldwide significance and global role, were the most prominent issues during the campaign in each candidate's political agenda, it was immigration, especially immigration reform, which became a heated topic of discussion for both political parties and their respective presidential candidates. Initially, it did not seem to be the most important issue of the campaign, as excerpt (1) from the FAIR 2012 Election Report seems to indicate, not even for Hispanics, but somehow the overall perception seemed to be different.
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Martínez-Mira, María-Isabel. “The Immigration Debate in the 2012 US Presidential Election and the Role of Rhetoric.” Anglistik 25, no. 2 (2014): 107–24.