Date of Award

Spring 5-12-2021

Document Type

Honors Project

Degree Name

Bachelor of Arts


Communication and Digital Studies

Department Chair or Program Director

Rao, Anand

First Advisor

Rao, Anand

Major or Concentration

Communication and Digital Studies


People use social media and online platforms daily and through this use they create an online personality or digital identity. They chose specific ways in which they want to present themselves online known as self presentation. There are multiple ways in which people self present. Some of those include self presentation strategies and involve the use of impression management. The communication field has done extensive research on the topic and has come to the conclusion that people self present as a form of self expression and is motivated to fulfil a personal need. This paper will explore the ways individuals choose to self present, why people self present and how to apply those strategies of self presentation and impression management to a user's LinkedIn profile.

Included in

Communication Commons