LEGO Company and Segregated Products
Date of Award
Bachelor of Arts
History and American Studies
Department Chair or Program Director
Major or Concentration
This digital project focuses on the relationship between the LEGO Company and gender roles in American society. As this project utilizes a vast array of media and the physical representations of gender in LEGO products, it lives on a website instead of a paper: kimberlyeastridge.com. Through analyzing a series of LEGO products that have been created specifically for girls and for boys, the conclusions of this paper focus on the hypocrisy of the LEGO Company and their stated values and the harmful perpetration of gender stereotypes in children’s toys. Despite the online and scholarly backlash to the LEGO Friends series released in 2012 and the LEGO Company’s promises to remain gender neutral, the LEGO Company continues to use harmful gender stereotypes in the type of play expected, physical characteristics of the toy sets, and narrative focuses of each LEGO set. These stereotypes that the LEGO products embody hurt children’s understanding of gender and their relationship in society.
URL of Digital Project
Eastridge, Kimberly, "LEGO Company and Segregated Products" (2021). Student Research Submissions. 431.