Date of Award

Spring 5-3-2024

Document Type

Honors Project

Degree Name

Bachelor of Liberal Studies

Department

Communication and Digital Studies

Department Chair or Program Director

Dr. Zachary Whalen

First Advisor

Dr. Emily Crosby

Major or Concentration

Communication and Digital Studies

Abstract

This paper investigates the portrayal of sexist tropes in comic books, focusing on the hypersexualization and the marginalization of women. Utilizing a generic criticism methodology, this research critically examines various comic book texts and their impact on consumer perceptions and behaviors. Through the exploration of scholarly and journalistic sources, the paper outlines how societal pushback and an increase of women creators have initiated shifts within the comic book industry to move away from historical patriarchal norms. Additionally, the paper discusses the economic and pedagogical factors that have driven changes in the industry and suggests ways that the digital age can evolve it into a more inclusive and diverse industry. Grounded in Social Cognitive Theory and Cultivation Theory, the paper underscores the influence of comic books in shaping societal views on gender roles and offers insights into the historical context and potential future directions for the genre. This analysis highlights the evolving representation of women in comic books and explores the broader implications of these changes for gender dynamics in popular culture.

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