Commitment and Consistency


Lovetta Rogers

Streaming Media

Project Type

Oral Presentation

Publication Date

Spring 4-2021

Department or Program



College of Arts and Sciences

Faculty Mentor #1

Erchull, Mindy


An ignite-style talk for Dr. Erchull’s Social Psychology course (Spring 2021). Students were asked to “give psychology away” by educating an audience of their choice about an idea from social psychology that the group would benefit from understanding.


Barrett, D. W. (2015). Social psychology : Core concepts and emerging trends. ProQuest Ebook Central https://ebookcentral.proquest.com

Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers' revenue streams through customer referral programs. Journal of Marketing, 77(4), 17-32. https://doi-org.umw.idm.oclc.org/10.1509/jm.11.0423

Guéguen, N., Joule, R.-V., Courbert, D., Halimi- Falkowicz, S., & Marchand, M. (2013). Repeating "yes" in a first request and compliance with a later request: The four walls technique. Social Behavior and Personality: An International Journal, 41(2), 199-202. https://doi-org.umw.idm.oclc.org/10.2224/sbp.2013.41.2.199

Vaidyanathan, R. & Aggarwal, P. (2005). Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-related Marketing Communications. Journal of Marketing Communications, 11(4), 231-246. https://doi-org.umw.idm.oclc.org/10.1080/0144619052000345600

Vaidyanathan, R., Aggarwal, P., & Kozłowski, W. (2013). Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context. Journal of Marketing Communications, 19(1), 44-57. https://doi-org.umw.idm.oclc.org/10.1080/13527266.2011.551833

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