Date of Award
Bachelor of Arts
English, Linguistics, and Communication
Department Chair or Program Director
Major or Concentration
Communication and Digital Studies
This paper explores the procedural rhetoric of the popular dating app Tinder. I argue that through its procedural rhetoric, Tinder functions to gamify dating, and provides a persuasive game worthy of rhetorical analysis. In this paper, I focus on the first two phases of a procedural rhetoric approach for studying online dating outlined by Shepherd (2016) — 1) gathering information on app functionality and 2) engaging with the user experience. Not only do the procedures and message blurbs gamify Tinder, but they also call users to action, combat negative stereotypes surrounding dating and Tinder, and seek to create a commonality between users. The gamification of dating by Tinder offers many implications and shows the need for further rhetorical study.
Brown, Christina, "It’s A Match! The Procedural Rhetoric of Gaming and Online Dating in Tinder" (2018). Student Research Submissions. 246.