Date

Spring 4-29-2016

Document Type

Honors Project

First Advisor

Rao, Anand

Second Advisor

Richards, Gary

Degree Name

Bachelor of Arts

Major or Concentration

Communication

Department or Program

English, Linguistics, and Communication

Abstract

University "Class Of" Facebook groups are online spaces where prospective students can get acquainted with the school as well as meet other students who are planning on attending the university. Since Facebook is already used by so many high school and college students, Facebook groups are an ideal place for Universities to interact with their incoming class. If used correctly, "Class Of" Facebook groups give administrators the opportunity to reinforce existing ideologies of the institution, sway students who are unsure of their decision to attend the school, develop a sense of inclusion and belonging, create and sustain students' excitement, answer questions, allow students to make connections, and prime students for campus involvement. Drawing data from a longitudinal ethnography, this paper outlines how James Madison University and the University of Mary Washington use their Class of 2020 Facebook group pages to interact with students in the months between admission and move in.

Language

English

Included in

Communication Commons

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