Factors Influencing Adoption of Web 1.0, Web 2.0, and Mobile Technologies by the Growth Engine of the U.S. Economy
Document Type
Article
Digital Object Identifier (DOI)
10.5210/fm.v19i9.5419
Journal Title
First Monday
Publication Date
2014
Abstract
Web 1.0, Web 2.0, and mobile technologies help small businesses to serve as the growth engine of the U.S. economy. We propose and test a model to compare the influence of organizational, environmental, and technological factors on the decision of small businesses owners, CIOs, and CEOs to select one set of technologies over the other. Results from structural equations modeling indicate that organizational (top management support, IT staff size, and IT budget), environmental (external support for IT adoption), and technological (perceived benefits of IT and perceived barriers to adopting IT) factors significantly influence the adoption of Web 2.0 by small businesses. All of the above factors except IT budget and perceived benefits fuel the adoption of Web 1.0 technologies. Despite perceiving barriers to adopting IT, small businesses owners, CIOs, and CEOs invest in mobile technologies. Top–management support and external support for IT adoption are the only factors positively affecting the adoption of all of the three sets of technologies considered in this study. We offer strategic suggestions to small businesses for selecting Internet and mobile technology–based solutions and services.
Publisher Statement
Authors retain copyright to their work published in First Monday.
Article is licensed under a Creative Commons Attribution–NonCommercial 4.0 International License.
Recommended Citation
Potnis, Devendra, and Kanchan Deosthali. “Factors Influencing Adoption of Web 1.0, Web 2.0, and Mobile Technologies by the Growth Engine of the U.S. Economy.” First Monday 19, no. 9 (2014). https://doi.org/10.5210/fm.v19i9.5419.
Comments
The definitive article is openly available courtesy of First Monday at: https://firstmonday.org/ojs/index.php/fm/article/view/5419.
Click the HTML logo to access the complete document.