Investigating ‘Message Forwarding Behavior’ of Mobile Phone Users
Document Type
Article
Digital Object Identifier (DOI)
10.5210/fm.v25i8.10651
Journal Title
First Monday
Publication Date
2020
Abstract
In an online survey, 108 mobile phone users in the age bracket of 18 to 21 in India reported their emotional responses to six humorous, warning, and philosophical messages in real time. Using open coding, researchers coded respondents’ sentiments into positive, negative, and neutral categories and traced their effect on (a) the respondents’ intention to forward the messages, which was captured in real time; and, (b) potential recipients of the forwarded messages. Findings inform the research on electronic word-of-mouth on social media-based instant messaging platforms and mobile phones. Implications in terms of identifying and containing the spread of misinformation on social media are discussed.
Publisher Statement
Authors retain copyright to their work published in First Monday.
This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Recommended Citation
Potnis, Devendra Dilip, Bhakti Gala, and Kanchan Deosthali. “Investigating ‘Message Forwarding Behavior’ of Mobile Phone Users.” First Monday 25, no. 8 (2020). https://doi.org/10.5210/fm.v25i8.10651.
Comments
The definitive article is openly available courtesy of First Monday at: https://firstmonday.org/ojs/index.php/fm/article/view/10651.
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