Date of Award
Spring 5-6-2022
Document Type
Honors Project
Degree Name
Bachelor of Arts
Department
Communication and Digital Studies
Department Chair or Program Director
Rao, Anand
First Advisor
Dr. Adria Goldman
Major or Concentration
Communication and Digital Studies
Abstract
Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.
Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use and if trends inspired by marginalized cultures can benefit the marginalized group on the platform.
Results demonstrated a lack of LGBTQ+ presence in videos in the trend, however, there was evidence to suggest that the trend has aided LGBTQ+ creators in succeeding on the platform due to the trend’s effects on the platform’s algorithm.
Recommended Citation
Benitez, Kuri, "A Content Analysis of Queer Slang on Tik Tok" (2022). Student Research Submissions. 476.
https://scholar.umw.edu/student_research/476
Rights
Included in
Communication Technology and New Media Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Lesbian, Gay, Bisexual, and Transgender Studies Commons, Other Feminist, Gender, and Sexuality Studies Commons, Rhetoric Commons, Social Media Commons