Date of Award

Spring 5-6-2022

Document Type

Honors Project

Degree Name

Bachelor of Arts


Communication and Digital Studies

Department Chair or Program Director

Rao, Anand

First Advisor

Dr. Adria Goldman

Major or Concentration

Communication and Digital Studies


Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.

Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use and if trends inspired by marginalized cultures can benefit the marginalized group on the platform.

Results demonstrated a lack of LGBTQ+ presence in videos in the trend, however, there was evidence to suggest that the trend has aided LGBTQ+ creators in succeeding on the platform due to the trend’s effects on the platform’s algorithm.