Date of Award
Spring 4-28-2023
Document Type
Honors Project
Degree Name
Bachelor of Liberal Studies
Department
Communication and Digital Studies
Department Chair or Program Director
Rao, Anand
First Advisor
Crosby, Emily
Major or Concentration
Communication and Digital Studies
Abstract
The present study was a content analysis of the kairotic period created coming out of the COVID-19 lockdown and a change in women’s fashion, and whether the presentation of this new lifestyle was skewed by the rising social media platform TikTok. The videos (N = 10) selected were the top videos under the #midsize and #midsizecommunity tags, to allow for greater diversity of mid-size content, were analyzed among category, tone, color, and ages of creators. Previous kairotic times in history with women’s fashion were reviewed to support the importance of this time. Results from an unaffiliated account on TikTok under the #midsize and #midsizecommunity tags were generally positive, with bright colors, and of early twenties age. The mid-size content has surpassed the trend lifecycle and became a lifestyle which supports the kairotic history of women’s fashion. Given women’s fight for equity, more research is needed to better understand the impact of these kairotic opportunities.
Recommended Citation
Ovando-Flores, Evelyn, "How Does Tik-Tok Present the Mid-Size Community?" (2023). Student Research Submissions. 523.
https://scholar.umw.edu/student_research/523