Date of Award
Spring 5-3-2024
Document Type
Honors Project
Degree Name
Bachelor of Arts
Department
Communication and Digital Studies
Department Chair or Program Director
Anand Rao
First Advisor
Anand Rao
Major or Concentration
Communication and Digital Studies
Abstract
This research paper examines different image repair strategies and theories, and how well three different real-life examples of recent responses to crisis utilized strategies that are discussed. The literature review covers specific image repair strategies and theories, and then there is the analysis of specific cases where public figures went through a crisis and responded in an effort to clear their names. The findings summarize why each case was not successful, and why people with large followings need to know key image repair strategies that can help save one’s reputation.
Recommended Citation
Crowley, Bridget, "Image Repair Strategies and Theories and the Lost Apology in Crisis Communication" (2024). Student Research Submissions. 566.
https://scholar.umw.edu/student_research/566