Date of Award

Spring 5-9-2026

Document Type

Honors Project

Degree Name

Bachelor of Arts

Department

Communication and Digital Studies

Department Chair or Program Director

Whalen, Zach

First Advisor

Crosby, Emily

Major or Concentration

Communication and Digital Studies

Abstract

This paper examines how young adults use dark humor memes to cope with collective trauma, and whether that humor helps people process painful experiences or gives them a way to avoid dealing with them. Using qualitative content analysis and Huntington's (2013) visual rhetoric framework, three memes from Instagram were analyzed across topics including the COVID-19 pandemic and school gun violence. The analysis found that dark humor memes do not function uniformly. Some help people name and sit with fear, while others package trauma in ways that make it easy to consume and just as easy to ignore. The paper argues that dark humor meme culture occupies a genuinely complicated space between coping and avoidance, and the difference between the two depends on specific rhetorical choices that most viewers scrolling past would never consciously notice.

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