Date of Award

Spring 4-28-2025

Document Type

Honors Project

Degree Name

Bachelor of Arts

Department

Communication and Digital Studies

Department Chair or Program Director

Zach Whalen

First Advisor

Dr. Emily Crosby

Major or Concentration

Communication and Digital Studies

Abstract

Sesame Street has been around since 1969 and is still creating new episodes. Joan Ganz Cooney created the program in an attempt to use television to educate and entertain children simultaneously. The show set out goals to create smarter, kinder, and stronger kids. It uniquely featured a diverse cast and was targeted towards disadvantaged youth. However, the world has changed a lot since 1969. In this research, I use a qualitative content analysis to determine how exactly the show has evolved and adapted to target today’s children versus the children in 1969. Additionally, the paper hypothesizes reasons why the show has needed to shift and argues for the preservation of PBS, a network threatened with budget cuts.

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